Awrey’s Marketing Solutions (“Awrey’s,” “we,” “us,” or “our“) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information.

This policy applies to awreysmarketingsolutions.com (the “Site“), our marketing services, our SMS and email communications, and any other interactions you have with us.

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA), Canada’s Anti-Spam Legislation (CASL), and other applicable Canadian privacy laws.

This policy applies to:

• Visitors to our website
• Prospective clients we contact through outreach (including SMS, email, or phone)
• Active clients of Awrey’s Marketing Solutions
• Individuals who submit information through our forms, booking links, or lead magnets
• Individuals whose information is collected from public business directories for outreach purposes

• Contact details: name, email address, phone number, business name, and business address
• Communication content: messages, replies, and questions you send through our website forms, SMS, email, or phone calls
• Booking information: appointments scheduled through our booking platform, including the date, time, and any notes you provide
• Service information: details about your business that are relevant to providing our services (e.g., trade, service area, marketing goals)
• Payment information: billing details processed securely through our payment provider — we do not store full credit card numbers on our systems

• Device and connection data: IP address, browser type and version, operating system, device identifiers, and approximate location (city/region)
• Usage data: pages visited, time spent on pages, links clicked, referring URLs, and the date and time of your visit
• Cookies and similar technologies: see Section 8 below

• Publicly available business information: we use sources like Google Business Profile, public business directories, and similar publicly available listings to identify businesses that may benefit from our services. This may include business name, phone number, address, website, and review information.
• Analytics and advertising platforms: aggregated or anonymized data about visitor behaviour from services such as Google Analytics or Meta Ads

We use the information we collect for the following purposes:

• To provide, operate, and improve our marketing services
• To respond to your inquiries, replies, and requests
• To send transactional communications related to our services (e.g., appointment confirmations, lead notifications, service updates)
• To send marketing communications about our services (only where permitted by law and with required consent)
• To deliver content, advertising, or website previews that may be relevant to you or your business
• To analyze website usage and improve our content and user experience
• To comply with legal obligations, enforce our terms, and protect our rights and the rights of others
• To prevent fraud, abuse, and security threats

Under PIPEDA, we collect, use, and disclose personal information based on:

• Express consent — when you actively opt in (for example, submitting a form or replying YES to an SMS)
• Implied consent — when you provide your contact information in a context where the purpose is clear, or where you have an existing business relationship with us as permitted under CASL
• Legitimate business purposes — when reaching out to businesses using publicly available contact information for B2B purposes, consistent with CASL exemptions for B2B communications
• Legal obligations — when required to retain or disclose information by law

We use SMS to communicate with prospective and current clients, including sending website previews, follow-ups, and service-related updates. Our SMS practices follow CASL and applicable telecommunications regulations.

• Consent: We send SMS based on express consent (e.g., you opted in through a form) or implied consent under CASL (e.g., your business contact information is publicly listed for the purpose of accepting business inquiries)
• Message frequency: Varies depending on the context — typically no more than a few messages per outreach sequence
• Standard rates apply: Message and data rates may apply from your mobile carrier
• Opt out anytime: Reply STOP to any message to opt out immediately. You will receive one final confirmation message.
• Help: Reply HELP for assistance, or contact us using the details in Section 17
• No SMS data sharing for marketing: We do not share, sell, or rent your mobile number or SMS opt-in information to third parties for their own marketing purposes

Our SMS communications are sent through Twilio, a third-party telecommunications service provider. Twilio’s privacy policy is available at twilio.com/legal/privacy.

If you provide your email address, we may send you transactional emails (e.g., appointment confirmations, service updates) and, where permitted, marketing emails about our services. Every marketing email includes an unsubscribe link, and you can opt out at any time. We do not sell or rent your email address to third parties.

We use cookies and similar tracking technologies to improve your experience on our Site, analyze usage, and (where applicable) deliver relevant advertising.

You can disable cookies through your browser settings. Disabling certain cookies may affect Site functionality. To opt out of Google Analytics, you can install the Google Analytics Opt-out Browser Add-on.

We use carefully selected third-party service providers to operate our business. These providers process certain information on our behalf and are bound by their own privacy policies:

We do not authorize these providers to use your personal information for purposes other than providing services to us.

We do not sell your personal information. We may share information in the following limited circumstances:

• Service providers: with the third-party providers listed in Section 9, only as needed to deliver our services
• Business transfers: in connection with a merger, acquisition, financing, or sale of business assets, your information may be transferred as part of that transaction
• Legal compliance: when required by law, court order, or government request, or to investigate potential violations of our terms
• Protection of rights: to protect the rights, property, or safety of Awrey’s, our clients, or others
• With your consent: any other sharing will be done only with your express consent

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:

• Prospect contact information: retained for up to 24 months after last contact, or until opt-out is requested
• Client records: retained for the duration of the client relationship plus 7 years to meet tax and legal requirements
• SMS opt-out requests: retained indefinitely to ensure we honour your opt-out preference
• Website analytics: retained according to the standard retention settings of our analytics providers (typically 14 to 26 months)

When information is no longer needed, we securely delete or anonymize it.

We implement reasonable physical, technical, and administrative safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include:

• Encrypted connections (HTTPS) for data transmission
• Access controls and authentication for systems containing personal data
• Use of reputable, security-conscious service providers
• Regular review of our security practices

No method of transmission or storage is 100% secure. While we work hard to protect your information, we cannot guarantee absolute security. In the event of a data breach affecting your personal information, we will notify you and the appropriate authorities as required by law.

Some of our service providers (such as Twilio, Google, Meta, and our payment processors) are located outside of Canada, primarily in the United States. By using our Site or services, you understand that your personal information may be transferred to, stored, and processed in countries other than your country of residence.

These countries may have different data protection laws than Canada. We take reasonable steps to ensure that any international transfer of your personal information is subject to appropriate safeguards, including contractual protections with our service providers.

Subject to applicable law, you have the following rights regarding your personal information:

• Access: request a copy of the personal information we hold about you
• Correction: request that we correct inaccurate or incomplete information
• Deletion: request that we delete your personal information, subject to legal retention requirements
• Withdraw consent: withdraw your consent to our processing of your information at any time
• Opt out of marketing: unsubscribe from marketing emails or reply STOP to marketing SMS
• Complain: file a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated

To exercise any of these rights, contact us using the details in Section 17. We may need to verify your identity before processing certain requests. We will respond within 30 days, or as required by applicable law.

Our Site and services are intended for businesses and individuals 18 years of age or older. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will take steps to delete it. If you believe a child has provided us with personal information, please contact us.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will update the “Last Updated” date at the top of this policy and, where appropriate, notify you by email or through a notice on our Site.

We encourage you to review this policy periodically. Your continued use of our Site or services after changes are posted constitutes acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

For complaints that we are unable to resolve to your satisfaction, you may contact the Office of the Privacy Commissioner of Canada at priv.gc.ca or 1-800-282-1376.